According to AI, July 2026

Tour operators for Iceland

What are the best tour operators for Iceland?

Updated July 31, 2026 Measured on ChatGPT, Claude, Gemini, Perplexity, Mistral, Grok 20 of 27 providers cited

Top 10 by AI visibility

Bar chart of the top 10 providers by AI visibility index 1. Reykjavik Excursions 100 2. Arctic Adventures 83 3. Troll Expeditions 75 4. Nordic Visitor 75 5. Hidden Iceland 67 6. NiceTravel 67 7. Guide to Iceland 50 8. Icelandic Mountain Guides 42 9. BusTravel Iceland 33 10. Intrepid Travel 25

Full ranking, July 2026

Tour operators for Iceland: destinations ranked by AI visibility index, July 2026.
Rank Provider Index Consensus By assistant Voice share
1 Reykjavik Excursions 100 ChatGPT: cited in 100% of answers Claude: cited in 100% of answers Gemini: cited in 100% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers Grok: cited in 100% of answers 16%
2 Arctic Adventures 83 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 100% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers Grok: cited in 100% of answers 13%
3 Troll Expeditions 75 ChatGPT: cited in 50% of answers Claude: cited in 100% of answers Gemini: cited in 0% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers Grok: cited in 100% of answers 12%
4 Nordic Visitor 75 ChatGPT: cited in 50% of answers Claude: cited in 100% of answers Gemini: cited in 0% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers Grok: cited in 100% of answers 12%
5 Hidden Iceland 67 ChatGPT: cited in 50% of answers Claude: cited in 100% of answers Gemini: cited in 100% of answers Perplexity: cited in 50% of answers Mistral: cited in 100% of answers Grok: cited in 0% of answers 12%
6 NiceTravel 67 ChatGPT: cited in 0% of answers Claude: cited in 100% of answers Gemini: cited in 100% of answers Perplexity: cited in 100% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 10%
7 Guide to Iceland 50 ChatGPT: cited in 50% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers Grok: cited in 50% of answers 7%
8 Icelandic Mountain Guides 42 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 100% of answers Grok: cited in 50% of answers 5%
9 BusTravel Iceland 33 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 100% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 6%
10 Intrepid Travel 25 ChatGPT: cited in 50% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 3%
11 Icelandia 17 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers 2%
12 Katlatrack 17 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 100% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers 3%
13 CIE Tours 17 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 100% of answers Grok: cited in 0% of answers 2%
14 G Adventures 17 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers 2%
15 Elding 17 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers 2%
16 Gentle Giants 17 ChatGPT: cited in 100% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers 2%
17 CityWalk Reykjavik 17 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 1%
18 GJ Travel 17 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 1%
19 Snaeland Travel 17 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 100% of answers 1%
20 Gray Line Iceland 8 ChatGPT: cited in 50% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers <1%