September 2026 publication

Europe

Which destinations do AI assistants name when travelers ask where to go in Europe?

Updated September 30, 2026 Based on 1 weekly survey in September 2026 20 destinations cited by at least one AI assistant, out of 88 measured.

Top 10 at a glance

Bar chart of the top 10 destinations by index value 1. Spain 75 2. Italy 75 3. Greece 75 4. Portugal 75 5. Slovenia 63 6. France 50 7. Albania 46 8. Croatia 42 9. Montenegro 29 10. Norway 29

The September 2026 ranking

Europe: destinations ranked by AI visibility index, September 2026.
Rank Destination Index Trend Consensus By assistant Voice share
1 Spain 75 +14 ChatGPT: cited in 67% of answers Gemini: cited in 67% of answers Perplexity: cited in 83% of answers Mistral: cited in 83% of answers 11%
2 Italy 75 +11 ChatGPT: cited in 83% of answers Gemini: cited in 83% of answers Perplexity: cited in 67% of answers Mistral: cited in 67% of answers 11%
3 Greece 75 +17 ChatGPT: cited in 83% of answers Gemini: cited in 83% of answers Perplexity: cited in 83% of answers Mistral: cited in 50% of answers 11%
4 Portugal 75 +12 ChatGPT: cited in 83% of answers Gemini: cited in 83% of answers Perplexity: cited in 50% of answers Mistral: cited in 83% of answers 11%
5 Slovenia 63 +18 ChatGPT: cited in 67% of answers Gemini: cited in 67% of answers Perplexity: cited in 50% of answers Mistral: cited in 67% of answers 9%
6 France 50 +13 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 50% of answers Mistral: cited in 83% of answers 7%
7 Albania 46 -6 ChatGPT: cited in 67% of answers Gemini: cited in 50% of answers Perplexity: cited in 17% of answers Mistral: cited in 50% of answers 6%
8 Croatia 42 -13 ChatGPT: cited in 50% of answers Gemini: cited in 50% of answers Perplexity: cited in 17% of answers Mistral: cited in 50% of answers 6%
9 Montenegro 29 -8 ChatGPT: cited in 50% of answers Gemini: cited in 17% of answers Perplexity: cited in 33% of answers Mistral: cited in 17% of answers 4%
10 Norway 29 -2 ChatGPT: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 50% of answers 4%
11 Iceland 25 -3 ChatGPT: cited in 50% of answers Gemini: cited in 17% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers 4%
12 Azores 25 +11 ChatGPT: cited in 33% of answers Gemini: cited in 17% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 4%
13 Scotland 25 +6 ChatGPT: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 4%
14 Switzerland 21 -10 ChatGPT: cited in 0% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 3%
15 Ireland 8 -1 ChatGPT: cited in 17% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 17% of answers 1%
16 Malta 8 +3 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 33% of answers Mistral: cited in 0% of answers 1%
17 Madeira 8 +2 ChatGPT: cited in 33% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers 1%
18 Cyprus 4 +2 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers <1%
19 Turkey 4 -4 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers <1%
20 Georgia 4 -2 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 17% of answers <1%