August 2026 publication

Europe

Which destinations do AI assistants name when travelers ask where to go in Europe?

Updated August 17, 2026 Based on 3 weekly surveys in August 2026 20 destinations cited by at least one AI assistant, out of 88 measured.

Top 10 at a glance

Bar chart of the top 10 destinations by index value 1. Italy 64 2. Portugal 63 3. Spain 61 4. Greece 58 5. Croatia 55 6. Albania 52 7. Slovenia 45 8. France 37 9. Montenegro 37 10. Switzerland 31

The August 2026 ranking

Europe: destinations ranked by AI visibility index, August 2026.
Rank Destination Index Trend Consensus By assistant Voice share
1 Italy 64 -9 ChatGPT: cited in 56% of answers Claude: cited in 67% of answers Gemini: cited in 56% of answers Perplexity: cited in 56% of answers Mistral: cited in 72% of answers Grok: cited in 78% of answers 10%
2 Portugal 63 -5 ChatGPT: cited in 78% of answers Claude: cited in 61% of answers Gemini: cited in 56% of answers Perplexity: cited in 44% of answers Mistral: cited in 61% of answers Grok: cited in 78% of answers 10%
3 Spain 61 -2 ChatGPT: cited in 67% of answers Claude: cited in 61% of answers Gemini: cited in 61% of answers Perplexity: cited in 56% of answers Mistral: cited in 61% of answers Grok: cited in 61% of answers 10%
4 Greece 58 0 ChatGPT: cited in 67% of answers Claude: cited in 39% of answers Gemini: cited in 67% of answers Perplexity: cited in 61% of answers Mistral: cited in 44% of answers Grok: cited in 72% of answers 9%
5 Croatia 55 -17 ChatGPT: cited in 56% of answers Claude: cited in 39% of answers Gemini: cited in 44% of answers Perplexity: cited in 28% of answers Mistral: cited in 94% of answers Grok: cited in 67% of answers 8%
6 Albania 52 -3 ChatGPT: cited in 67% of answers Claude: cited in 44% of answers Gemini: cited in 56% of answers Perplexity: cited in 44% of answers Mistral: cited in 50% of answers Grok: cited in 50% of answers 8%
7 Slovenia 45 -11 ChatGPT: cited in 67% of answers Claude: cited in 28% of answers Gemini: cited in 39% of answers Perplexity: cited in 44% of answers Mistral: cited in 50% of answers Grok: cited in 44% of answers 7%
8 France 37 -3 ChatGPT: cited in 33% of answers Claude: cited in 33% of answers Gemini: cited in 44% of answers Perplexity: cited in 28% of answers Mistral: cited in 50% of answers Grok: cited in 33% of answers 6%
9 Montenegro 37 +1 ChatGPT: cited in 28% of answers Claude: cited in 28% of answers Gemini: cited in 39% of answers Perplexity: cited in 17% of answers Mistral: cited in 44% of answers Grok: cited in 67% of answers 6%
10 Switzerland 31 -3 ChatGPT: cited in 33% of answers Claude: cited in 17% of answers Gemini: cited in 28% of answers Perplexity: cited in 11% of answers Mistral: cited in 61% of answers Grok: cited in 33% of answers 5%
11 Norway 31 -4 ChatGPT: cited in 17% of answers Claude: cited in 28% of answers Gemini: cited in 39% of answers Perplexity: cited in 28% of answers Mistral: cited in 50% of answers Grok: cited in 22% of answers 5%
12 Iceland 28 -17 ChatGPT: cited in 44% of answers Claude: cited in 17% of answers Gemini: cited in 6% of answers Perplexity: cited in 44% of answers Mistral: cited in 39% of answers Grok: cited in 17% of answers 5%
13 Scotland 19 -8 ChatGPT: cited in 17% of answers Claude: cited in 6% of answers Gemini: cited in 22% of answers Perplexity: cited in 6% of answers Mistral: cited in 44% of answers Grok: cited in 17% of answers 3%
14 Azores 14 -1 ChatGPT: cited in 28% of answers Claude: cited in 6% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 22% of answers Grok: cited in 11% of answers 2%
15 Ireland 9 0 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 28% of answers Perplexity: cited in 0% of answers Mistral: cited in 6% of answers Grok: cited in 22% of answers 1%
16 Turkey 8 -3 ChatGPT: cited in 11% of answers Claude: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 11% of answers Mistral: cited in 0% of answers Grok: cited in 11% of answers 1%
17 Georgia 6 0 ChatGPT: cited in 0% of answers Claude: cited in 11% of answers Gemini: cited in 11% of answers Perplexity: cited in 0% of answers Mistral: cited in 11% of answers Grok: cited in 0% of answers <1%
18 Madeira 6 0 ChatGPT: cited in 17% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 6% of answers Mistral: cited in 0% of answers Grok: cited in 11% of answers <1%
19 Malta 5 -1 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 6% of answers Mistral: cited in 6% of answers Grok: cited in 0% of answers <1%
20 Cyprus 2 +1 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 11% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers Grok: cited in 0% of answers <1%