September 2026 publication

Asia

Which destinations do AI assistants name when travelers ask where to go in Asia?

Updated September 30, 2026 Based on 1 weekly survey in September 2026 18 destinations cited by at least one AI assistant, out of 88 measured.

Top 10 at a glance

Bar chart of the top 10 destinations by index value 1. Vietnam 96 2. Indonesia 83 3. Thailand 79 4. Bali 75 5. Japan 67 6. India 46 7. South Korea 42 8. Cambodia 42 9. Nepal 38 10. Malaysia 38

The September 2026 ranking

Asia: destinations ranked by AI visibility index, September 2026.
Rank Destination Index Trend Consensus By assistant Voice share
1 Vietnam 96 +14 ChatGPT: cited in 100% of answers Gemini: cited in 100% of answers Perplexity: cited in 83% of answers Mistral: cited in 100% of answers 13%
2 Indonesia 83 -1 ChatGPT: cited in 83% of answers Gemini: cited in 67% of answers Perplexity: cited in 83% of answers Mistral: cited in 100% of answers 11%
3 Thailand 79 -8 ChatGPT: cited in 50% of answers Gemini: cited in 83% of answers Perplexity: cited in 100% of answers Mistral: cited in 83% of answers 11%
4 Bali 75 +1 ChatGPT: cited in 67% of answers Gemini: cited in 67% of answers Perplexity: cited in 67% of answers Mistral: cited in 100% of answers 10%
5 Japan 67 +5 ChatGPT: cited in 67% of answers Gemini: cited in 67% of answers Perplexity: cited in 67% of answers Mistral: cited in 67% of answers 9%
6 India 46 +2 ChatGPT: cited in 17% of answers Gemini: cited in 67% of answers Perplexity: cited in 50% of answers Mistral: cited in 50% of answers 6%
7 South Korea 42 -4 ChatGPT: cited in 33% of answers Gemini: cited in 50% of answers Perplexity: cited in 17% of answers Mistral: cited in 67% of answers 5%
8 Cambodia 42 -13 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 50% of answers Mistral: cited in 50% of answers 6%
9 Nepal 38 +6 ChatGPT: cited in 33% of answers Gemini: cited in 50% of answers Perplexity: cited in 17% of answers Mistral: cited in 50% of answers 5%
10 Malaysia 38 -10 ChatGPT: cited in 17% of answers Gemini: cited in 17% of answers Perplexity: cited in 33% of answers Mistral: cited in 83% of answers 5%
11 Laos 33 -11 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers Mistral: cited in 33% of answers 4%
12 Bhutan 29 +14 ChatGPT: cited in 50% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 50% of answers 4%
13 Sri Lanka 29 -2 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 4%
14 Philippines 29 -13 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 0% of answers Mistral: cited in 50% of answers 4%
15 Taiwan 17 +4 ChatGPT: cited in 33% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 33% of answers 2%
16 Uzbekistan 8 +4 ChatGPT: cited in 17% of answers Gemini: cited in 17% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers 1%
17 Maldives 8 +2 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers 1%
18 Mongolia 4 0 ChatGPT: cited in 17% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 0% of answers <1%