September 2026 publication

Ecotourism

Which destinations do AI assistants name when travelers ask about sustainable travel?

Updated September 30, 2026 Based on 1 weekly survey in September 2026 48 destinations cited by at least one AI assistant, out of 88 measured.

Top 10 at a glance

Bar chart of the top 10 destinations by index value 1. Costa Rica 100 2. Bhutan 71 3. Slovenia 62 4. Norway 58 5. New Zealand 58 6. Palau 38 7. Ecuador 37 8. Galapagos 33 9. Iceland 25 10. Botswana 25

The September 2026 ranking

Ecotourism: destinations ranked by AI visibility index, September 2026.
Rank Destination Index Trend Consensus By assistant Voice share
1 Costa Rica 100 +3 ChatGPT: cited in 100% of answers Gemini: cited in 100% of answers Perplexity: cited in 100% of answers Mistral: cited in 100% of answers 12%
2 Bhutan 71 -10 ChatGPT: cited in 67% of answers Gemini: cited in 67% of answers Perplexity: cited in 67% of answers Mistral: cited in 83% of answers 9%
3 Slovenia 62 +15 ChatGPT: cited in 83% of answers Gemini: cited in 83% of answers Perplexity: cited in 50% of answers Mistral: cited in 33% of answers 8%
4 Norway 58 +13 ChatGPT: cited in 50% of answers Gemini: cited in 83% of answers Perplexity: cited in 50% of answers Mistral: cited in 50% of answers 7%
5 New Zealand 58 -19 ChatGPT: cited in 83% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers Mistral: cited in 83% of answers 7%
6 Palau 38 +8 ChatGPT: cited in 33% of answers Gemini: cited in 67% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 5%
7 Ecuador 37 -16 ChatGPT: cited in 50% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers Mistral: cited in 33% of answers 5%
8 Galapagos 33 -16 ChatGPT: cited in 50% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers Mistral: cited in 17% of answers 4%
9 Iceland 25 -21 ChatGPT: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 67% of answers Mistral: cited in 17% of answers 3%
10 Botswana 25 +6 ChatGPT: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers Mistral: cited in 17% of answers 3%
11 Rwanda 21 -10 ChatGPT: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers 3%
12 Tanzania 21 +6 ChatGPT: cited in 17% of answers Gemini: cited in 17% of answers Perplexity: cited in 33% of answers Mistral: cited in 17% of answers 2%
13 Japan 21 +16 ChatGPT: cited in 50% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers 3%
14 Portugal 21 -1 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 0% of answers Mistral: cited in 17% of answers 3%
15 Azores 21 +7 ChatGPT: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers 3%
16 Kenya 17 -14 ChatGPT: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 0% of answers Mistral: cited in 17% of answers 2%
17 Fiji 13 +7 ChatGPT: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers 1%
18 Namibia 13 +2 ChatGPT: cited in 33% of answers Gemini: cited in 0% of answers Perplexity: cited in 0% of answers Mistral: cited in 17% of answers 2%
19 Australia 13 -6 ChatGPT: cited in 33% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers 2%
20 Mexico 13 +5 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 33% of answers 1%
21 Switzerland 13 +9 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 50% of answers Mistral: cited in 0% of answers 1%
22 Bali 8 +5 ChatGPT: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers <1%
23 Indonesia 8 +1 ChatGPT: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 17% of answers Mistral: cited in 0% of answers <1%
24 Brazil 8 -2 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers <1%
25 Canada 8 -4 ChatGPT: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers Mistral: cited in 17% of answers <1%

Top 25 shown.