July 2026 publication

Europe

Which destinations do AI assistants name when travelers ask where to go in Europe?

Updated July 6, 2026 Based on 1 weekly survey in July 2026 20 destinations cited by at least one AI assistant, out of 88 measured.

Top 10 at a glance

Bar chart of the top 10 destinations by index value 1. Italy 75 2. Portugal 71 3. Croatia 67 4. Spain 63 5. Iceland 63 6. Greece 63 7. Albania 58 8. Slovenia 58 9. Norway 50 10. France 38

The July 2026 ranking

Europe: destinations ranked by AI visibility index, July 2026.
Rank Destination Index Consensus By assistant Voice share
1 Italy 75 ChatGPT: cited in 50% of answers Claude: cited in 50% of answers Gemini: cited in 100% of answers Perplexity: cited in 100% of answers 10%
2 Portugal 71 ChatGPT: cited in 83% of answers Claude: cited in 50% of answers Gemini: cited in 83% of answers Perplexity: cited in 67% of answers 10%
3 Croatia 67 ChatGPT: cited in 50% of answers Claude: cited in 67% of answers Gemini: cited in 83% of answers Perplexity: cited in 67% of answers 9%
4 Spain 63 ChatGPT: cited in 50% of answers Claude: cited in 67% of answers Gemini: cited in 83% of answers Perplexity: cited in 50% of answers 9%
5 Iceland 63 ChatGPT: cited in 50% of answers Claude: cited in 50% of answers Gemini: cited in 67% of answers Perplexity: cited in 83% of answers 8%
6 Greece 63 ChatGPT: cited in 50% of answers Claude: cited in 33% of answers Gemini: cited in 67% of answers Perplexity: cited in 100% of answers 8%
7 Albania 58 ChatGPT: cited in 67% of answers Claude: cited in 50% of answers Gemini: cited in 83% of answers Perplexity: cited in 33% of answers 8%
8 Slovenia 58 ChatGPT: cited in 50% of answers Claude: cited in 33% of answers Gemini: cited in 83% of answers Perplexity: cited in 67% of answers 7%
9 Norway 50 ChatGPT: cited in 67% of answers Claude: cited in 33% of answers Gemini: cited in 50% of answers Perplexity: cited in 50% of answers 7%
10 France 38 ChatGPT: cited in 33% of answers Claude: cited in 17% of answers Gemini: cited in 67% of answers Perplexity: cited in 33% of answers 5%
11 Montenegro 33 ChatGPT: cited in 17% of answers Claude: cited in 0% of answers Gemini: cited in 67% of answers Perplexity: cited in 50% of answers 4%
12 Switzerland 33 ChatGPT: cited in 33% of answers Claude: cited in 33% of answers Gemini: cited in 33% of answers Perplexity: cited in 33% of answers 5%
13 Scotland 21 ChatGPT: cited in 17% of answers Claude: cited in 0% of answers Gemini: cited in 50% of answers Perplexity: cited in 17% of answers 2%
14 Turkey 21 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 33% of answers Perplexity: cited in 50% of answers 2%
15 Azores 17 ChatGPT: cited in 33% of answers Claude: cited in 0% of answers Gemini: cited in 33% of answers Perplexity: cited in 0% of answers 2%
16 Georgia 13 ChatGPT: cited in 0% of answers Claude: cited in 17% of answers Gemini: cited in 33% of answers Perplexity: cited in 0% of answers 2%
17 Ireland 13 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 33% of answers 1%
18 Madeira 8 ChatGPT: cited in 17% of answers Claude: cited in 0% of answers Gemini: cited in 0% of answers Perplexity: cited in 17% of answers 1%
19 Hawaii 4 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 0% of answers <1%
20 Malta 4 ChatGPT: cited in 0% of answers Claude: cited in 0% of answers Gemini: cited in 17% of answers Perplexity: cited in 0% of answers <1%